Our founder and visionary comes to us having began his career in Atlanta, Georgia with the world renowned Vidal Sassoon. Departmentalizing as a cutting specialist, William has spent the last 13 years mastering the craft of precision cutting and suitability. As an educator and talent William has toured with the international brand of Wella nationwide and brings a unique sense of global standards to the area. Upon moving to Florida William was appointed as a cutting educator for Italian brand Davines and in 2010 was honored with his nomination for the What’s Next Award. Drawing his inspiration from interior design, architecture, and fashion William’s approach is one of creativity, precise execution, and modern design.


“One of the most rewarding parts of our industry is the ability to work with so many lovely people and build long lasting relationships. For me, life is all about relationships.”