Our founder and visionary comes to us having began his career in Atlanta, Georgia with the world renowned Vidal Sassoon. Departmentalizing as a cutting specialist, William has spent the last 13 years mastering the craft of precision cutting and suitability. As an educator and talent William has toured with the international brand of Wella nationwide and brings a unique sense of global standards to the area. Upon moving to Florida, William was appointed as a cutting educator for Italian brand Davines and in 2010 was honored with his nomination for the What’s Next Award. Drawing his inspiration from interior design, architecture and fashion, William’s approach is one of creativity, precise execution, and modern design.
Carissa V. Beck, Originally from Gainesville, Florida Carissa joins us with 7 years of dedication and passion for the craft. Since beginning her career with Aveda she hit the floor running towards advanced education that includes “Hair Colour Solutions”, “Colour Systems”, and “Beyond Balayage”, making her a top talent in the area and the colour specialist for our team. Her drive for excellence has led her to partake in numerous events such as Jacksonville fashion week, St. Augustine fashion week, and the annual Love Your Mother Fashion Event. Her work has been seen on multiple platforms both digital and print including industry icon Estetica. Her love for colour and styling makes her a strong addition to our artistic team.